Maintenance
The shirts are made of 100% cotton and can therefore be machine washed at up to 30 degrees. We also recommend steaming/ironing the dresses at the lowest temperature to avoid wrinkles and creases.
The story behind
Born in the heart of Marrakesh, where colors, crafts and history are woven together in every street, chic2luxe a brand with roots in tradition – and an eye for freedom and style. Virginie, who is behind this brand, works closely with Moroccan tailors who, with great love for their craft, sew each and every creation by hand. With consideration for the environment, these creations are only hand-sewn in limited numbers and there is only one of each design. No mass production.
Behind the brand is a passion for personal fashion with soul: clothes that tell stories and create space for both everyday glimpses and dreamy moments.
All styles are designed with respect for comfort, lightness and the handmade look – often with a playful twist such as embroidery, contrasts or surprising details.
The collections are created in light natural materials, and each piece carries a touch of Marrakesh's energy – where desert wind meets souk, and where tradition becomes something new.
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